Understand the true power of identity.
Identify and articulate your competitive advantage.
Learn. Educate. Coach
Create. Creative Spaces.
Happiness. Adventure. Goals
Mindset Mentor. Coaching.
Creating a deeper sense of meaning.
Work for a good Boss. Be the Boss.
Business Consultation.
A character: the customer is the hero, as a brand its important to define something your customer wants. Can this brand really help me get what I want.
What the customer wants: Find the joy, adventure, learning and experiences you have been looking for. The space you have dreamed about, hike your own hike, with a trustworthy and reliable guide. Open a story gap.
Define what your customer wants, and feature it in marketing material. Bring it into a single focus.
Define a specific desire, and become known achieving it:
Define something simple and relevant and become known for delivering on the promise:
Choose a desire based on the sense of survival: impart knowledge to potential leaders. Creating leaders that survive and thrive! Happy, Healthy, and Strong.
The resolution to an internal, external, and philosophical problem. And frame the buy now button to create closure in their story.
Learn to be better. Learn to overcome challenges. Learn more about yourself.
Building and Creating leaders since 1988
Providing Community since 1988
the brand connects us to a tribe. Strong desire to nurture and be nurtured.
Adventure For Kids 2-5 years old
Leadership, Adventure, Creativity, Outdoor Education, Learning, and Identity
Critical learning about who we are. Mindset Mentor and Coaching
Creative Leadership.
The power of Identity.
Executive Coaching.
Educate: Learn
She heals the world
Breeding Creativity
Gaining status: accumulating resources, generosity
Readers want to fret:the more we talk about the problems our customers experience, the more interest
Three elements of conflict: the villan (to give conflict/audience engagement);our products or service to beat the villan;
Find internal problem, external problem (frustration).
Building Future Leaders.
Leadership. Training.
Executive. Coaching.
Investing. In yourself.
Motivation.
Be the Boss.
Brainstorming Exercise.
A passionate brand.
Create campaigns:
Outdoor Adventure Naturalist
Agriculture & Farmer, 30 year old Family Business 2004-2018
Yard Dispatcher, Bookkeeper, Executive Coach, Heavy Machinery Operator, Sales and Marketing for Quarry, and Yard business (web design, Social Media Marketer, content creator) 40 year old Family Business 2012-2015
President, Vice President, Treasurer, Military Horse Club 30+ members, 400 acres, 25 Horses, worth apx >750,000 in assets, 2017
Military, F-18 Mechanic-A Level, AMCRO 2015- Current. Supervise and train POMs, and Apprentices. Secret level security.
Next.
The School of Outdoor Learning
activity, nature, and outdoor education
-testimonials-(3) not rambling in the testimonial.
– statistics- how much a business has grown since using you (consumers)
-awards- family raft guide,
-known businesses you’ve worked with logos-
-does this brand know what they are doing
-associate identity with brand
Demonstrate competence. Establish Trust. Express empathy. Demonstrate authority. Engage with our products and services.
My story brand.com
1. Something they want
2. Their challenges
3. Demonstrate empathy and authority
4. Purchase. Solve my problem.
What does it take to do business with me. 3-6 steps. No more. Break steps into phases. If you bombard customers with information, means they are less likely to buy. Simplify their journey so they are more likely to do businesses with me. A
A list of agreements you and your customer:
Call your customers to action: challenge them to take action. Give them a plan. Ask them to place an order. Hero’s need to be challenged by outside forces. If call to action is soft, is the company challenging customers strong enough. Buy now in top right corner, and shouldn’t be cluttered with other things. Above the fold, and again and again as they scroll down the page. Companies that don’t make their action, clear. We need to take the initiative.
Clarify your message so customers will listen: Create a story brand brand script. A pre or post purchase plan. What fears do customer have for your industry. Do you share unique values, can they be spelled out in an agreement plan.